Our Humanising Technology blog is where we discuss our thoughts, ideas and solutions on experience design and delivery.
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In the fast-paced world of eCommerce, simply having a functional website is no longer enough. To truly thrive, businesses need to offer an experience that not only meets but exceeds user expectations. This is where…
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We're delighted to share that we're now an official G-Cloud 14 supplier, enabling us to support even more public sector organisations in achieving their digital goals. Through G-Cloud 14, we offer 166 service offerings in…
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When you start to learn about the ever-growing discipline that is User experience (UX). It's easy to meticulously bookmarked every resource that promised to shed light on the various subfields within it. The can strategy…
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Graduate UX Consultant Joshua Avern shares his advice and insight garnered through a recent project for NHS England and NHS Improvement.
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If your website contains a large amount of content that can be grouped in a variety of ways, Information Architecture (IA) design can be challenging.
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Overview In this article, we’ll cover the basics of the European Accessibility Act (EAA) and how it might affect your business. A brief overview of the EAA itself Why it exists Which products and services…
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Paying for a purchase is the most crucial part of the online shopping process, but recent research by the Baymard Institute has placed the customer dropout rate at the checkout at around 70%. Years of…
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The Accessible Rich Internet Applications (WAI-ARIA) specification defines a set of roles known as document landmarks.
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User Experience (UX) design and understanding your target audience are essential. Personas serve as valuable tools in this process, enabling designers to empathise with users, make informed decisions and create meaningful, user-centric products. Personas are…
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SEOs often overlook the wealth of information provided by the quantitative data from Google Analytics. When assessing the success of new content, SEOs should consider engagement and conversion metrics, which help them understand the value…
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Lauren Ellis, copywriter at Nomensa, outlines microcopy and explains why your business needs to start sweating the small stuff.
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In ‘The content-first approach: How to get a competitive edge through great UX’, Principal Content Designer Steven Shukor explored the value of good content in building trust and loyalty and driving engagement.
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For many organisations, the task of choosing a content management system (CMS) happens at least once. For organisations over 25 years of age, choosing a CMS has probably happened more than once already. It is…
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In the ever-evolving landscape of digital presence, the symbiotic relationship between User Experience (UX) and Search Engine Optimisation (SEO) has become pivotal for online success. A mere decade ago, the SEO terrain was dominated by…
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Standing out from the crowd can be a struggle. Content Designer Mark Foley explains how good content design can help you do just that, while making content that is gentle on your users’ brains.
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An explanation of the five assistive technologies you should be aware of. Includes mouth or head wands, speech enabled websites, screen magnifiers, voice recognition software, and the browser.
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In the rapidly evolving world of ecommerce, measuring success goes beyond conventional metrics like sales and revenue. One often-overlooked but crucial determinant of a business's longevity and prosperity is Customer Lifetime Value (CLV). This guide…
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Keyword research is the cornerstone of a successful digital marketing strategy. In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. Algorithms and user preferences change frequently, making it essential to…
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Enhanced E-commerce in Google Analytics 4 (GA4) offers vital insights into user purchase behaviours, aiding in the optimisation of online stores for increased conversions. This guide will delve into GA4's Enhanced Ecommerce features, from tracking…
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Why did you choose this topic for your webinar? A year or two ago I did a talk on designing for the dead. It explored our own digital legacies and data after death, as well…
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If user centricity is not your core focus, your visually appealing digital product is destined to flop. User experience (UX) has become the cornerstone of successful design, so usability testing with your target audience is…
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Discover the latest advancements in web accessibility with WCAG 2.2. From new success criteria focusing on mobile interaction to cognitive disability support, learn how these guidelines pave the way for a more inclusive digital experience.…
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