All posts from the exceptional team at Nomensa.
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The best things come in small packages, or so the old adage goes. And it’s certainly true for UX writing and its occasionally troublesome child, microcopy. After all, it can be a challenge to communicate…
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When you start to learn about the ever-growing discipline that is User experience (UX). It's easy to meticulously bookmarked every resource that promised to shed light on the various subfields within it. The can strategy…
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Usability has been a concept known since the 14th century when the word 'usable' was first used. Nowadays, achieving usability involves various research methods, from traditional usability testing to newer approaches like unmoderated UX assessments.…
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Over the course of a project, things don't always go exactly as planned. But as a recent Discovery project with NHS England and NHS Improvement demonstrated, that doesn’t have to be a bad thing. If…
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If your website contains large amounts of content that can be grouped in different ways, Information Architecture (IA) design can be challenging. It can be difficult to devise a single structure that is flexible enough…
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Overview In this article, we’ll cover the basics of the European Accessibility Act (EAA) and how it might affect your business. A brief overview of the EAA itself Why it exists Which products and services…
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Paying for a purchase is the most crucial part of the online shopping process, but recent research by the Baymard Institute has placed the customer dropout rate at the checkout at around 70%. Years of…
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ARIA landmarks allow you to define key sections of a web page using code in a way that helps people using assistive technologies – such as screen reading technology. Landmarks offer people using screen readers…
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User Experience (UX) design and understanding your target audience are essential. Personas serve as valuable tools in this process, enabling designers to empathise with users, make informed decisions and create meaningful, user-centric products. Personas are…
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SEOs often overlook the wealth of information provided by the quantitative data from Google Analytics. When assessing the success of new content, SEOs should consider engagement and conversion metrics, which help them understand the value…
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Don't take it personally, but most people aren't interested in you or your organisation. Online, they're only interested in what you can do for them. Can you answer my question? Can you help me complete…
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For many organisations, the task of choosing a content management system (CMS) happens at least once. For organisations over 25 years of age, choosing a CMS has probably happened more than once already. It is…
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In the ever-evolving landscape of digital presence, the symbiotic relationship between User Experience (UX) and Search Engine Optimisation (SEO) has become pivotal for online success. A mere decade ago, the SEO terrain was dominated by…
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While content design isn’t a substitute for SEO, it's a great way to meet the needs of your user while maintaining simple SEO principles. But getting people on your website is one thing - not…
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What is assistive technology? Before delving into the specifics in the article, it's useful to provide a definition. Assistive technology is a term often used to describe products or services that assist people with disabilities…
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In the rapidly evolving world of ecommerce, measuring success goes beyond conventional metrics like sales and revenue. One often-overlooked but crucial determinant of a business's longevity and prosperity is Customer Lifetime Value (CLV). This guide…
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Keyword research is the cornerstone of a successful digital marketing strategy. In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. Algorithms and user preferences change frequently, making it essential to…
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Enhanced E-commerce in Google Analytics 4 (GA4) offers vital insights into user purchase behaviours, aiding in the optimisation of online stores for increased conversions. This guide will delve into GA4's Enhanced Ecommerce features, from tracking…
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Why did you choose this topic for your webinar? A year or two ago I did a talk on designing for the dead. It explored our own digital legacies and data after death, as well…
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If user centricity is not your core focus, your visually appealing digital product is destined to flop. User experience (UX) has become the cornerstone of successful design, so usability testing with your target audience is…
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