All posts from the exceptional team at Nomensa.
Blog
It’s an exciting time to be an illustrator in the user experience design world. Big names like Slack, Airbnb, Dropbox, Uber, Google and Facebook are doing it, and I'm hearing more and more mention of…
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A great customer experience (CX) is a modern business imperative for commercial success. It represents a key factor, and in some cases, the only factor in remaining commercially viable and relevant. Conversely, a poor CX…
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Creating personas for the target audience of your brand, product or service is essential in any digital endeavour, but there is often a persona we overlook. It’s less a demographic or audience member, in fact…
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As part of a project for NHS UK recently, we helped the team define who was responsible for what aspects of accessibility. After presenting this work at a cross-governmental accessibility event, several people asked for…
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I joined Nomensa back in January 2018 and am happy to announce that in February this year, I was promoted to UX consultant. Like most anniversaries and milestones, it left me feeling reflective about both…
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If you're a commercial director or product owner tasked with improving existing propositions to deliver a better experience to your customers, you might struggle to specify the value and role of UX in helping you do…
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I started my Service Design journey in the public sector back in 2011. Surprisingly, the behemoth that is the public sector actually seemed to be ahead of the curve. Or perhaps the people who wanted…
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Augmented reality (AR) and virtual reality (VR) have spent the last several years in the spotlight, with big players like Apple, Sony and Google all getting onboard. IDC forecast worldwide spending on AR and VR…
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Companies are increasingly realising the importance of user experiences in their digital endeavours, and so the current landscape is brimming with employers looking to fill the post of UX Designer. But this title is attached…
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If you’ve arrived here expecting to find insights into how to grow your Twitter following, get more likes on your Facebook page or create an amazing post on Instagram, then you might be disappointed. Don't…
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A UX designer's process more or less follows this formula: interpret user research, make design decisions, then apply a visual language. The 'visual language' part of the process is often based on the brand elements…
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Companies and digital teams operate at various levels of maturity; understanding what ethnographic research is and when (and when not) to employ it is important when striving for digital excellence. Hopefully this blog will help…
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You may already be aware of the many benefits of an effective content strategy and have one in place. But the question is, is it fully integrated with your other services and, crucially, could it…
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A new UK law came into effect on 23rd September 2018: The Public Sector Bodies (Websites and Mobile Applications) Accessibility Regulations 2018. It is intended to make all Public Sector websites and apps more accessible.…
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In a world where more people are online than ever, services are now being pushed to a digital platform, so it’s important to ensure that everyone is able to access them. There are two ways…
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Over the last few years we’ve seen the tech world seriously embrace front-end frameworks and, consequently, reap the benefits of decoupling their front-end from their Content Management System (CMS). Before I carry on, if you’re…
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Often when organisations purchase Adobe Experience Manager (AEM) for their new website, they naturally concentrate all their attention on getting their content on to the website and publishing it in an attractive way. They’ve done…
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The world of content marketing and its myriad of blogs, white papers and evergreens may all be well-established, but when it comes to implementing content strategy within digital design, its presence is less pervasive. Quite…
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As you can imagine, I get asked this question a lot. So, I thought I’d follow up my recent webinar on this topic with an article (a 5-10 minute read) on what UX Strategy is…
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Do we do enough to encourage online charitable donations? A 2015 report by the Guardian found that 80% of charitable donations are still made offline, while one in five charities in the UK don’t accept…
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