Read the latest blogs on Digital Strategy from Nomensa’s industry experts. You can also learn more about the UX Strategy services we offer, and how a strong UX strategy can enhance customer satisfaction and drive revenue.
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Nomensa recently collaborated with Expersoft to redesign their award-winning PM1 digital banking and investment platform. Leveraging Nomensa's Strategic Experience Design expertise, the team integrated UX, Design, and Accessibility to deliver a sophisticated user experience…
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What’s the difference between mission and vision? In this blog, we’ll explain why you need to understand them if you want to achieve a strategic experience mindset and meet your business goals.
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We discuss how you can apply the principle of ‘Listen, Learn, Respond’ to move to greater UX maturity.
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Long before COVID-19 dismantled our everyday working relationships, organisations have studied ways to improve their teams’ abilities to work together. With the world slowly recovering, leaders are re-thinking their perspective on work, re-visiting many of…
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We discuss how organisations can apply the cauliflower metaphor to help them scale successfully by focusing on their many ‘florets’.
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Join us for the conclusion of the Art of Collaboration series where you’ll discover how enhancing your collaborative capacity builds organisational capability and delivers innovative customer experiences.
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Behind very successful collaboration is a team of people working and operating within a system. In part four, CEO Simon Norris shares how you can integrate collaboration into your business practice through policy, strategy, design…
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In the third part in the Art of Collaboration series, Nomensa’s CEO Simon Norris explores how you can integrate collaborative practices within your teams and ultimately deliver superior customer experiences.
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Great collaboration transcends individual limitations and gifts us with a broader perspective. By shifting our optics, we can better support the group they’re a part of. So, for this article, I’ll focus on the benefits…
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In the first of a five part series exploring collaboration, Nomensa’s CEO Simon Norris tells us about the importance of working together to achieve smarter, more creative and effective customer experiences.
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Great experience has no ceiling and is hard to copy. In this blog post, Simon Norris and Co-Founder – and Alex Metcalf explore how you can deliver customer experience that’s light years ahead of your…
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Simon Norris and Alex Metcalf explore how a great customer experience (CX) is a modern business imperative for commercial success.
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As you can imagine, I get asked this question a lot. So, I thought I’d follow up my recent webinar on this topic with an article (a 5-10 minute read) on what UX Strategy is…
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Phil Jenkins – Principal UX Consultant – gives the example of our work with NHS Digital to demonstrate how collaboration is key to ensuring successful delivery of projects and building mutually beneficial long-term relationships.
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In this article Dr Tim Dixon, Senior UX Consultant at Nomensa, shares his strategic UX impact assessment and considers how purpose, value and impact are closely linked through scaling from the individual and the organisation…
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Nomensa’s Principal User Experience Consultant, Tim Blass, looks at some of the practical aspects behind creating a new brand with a user-centred design.
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This article is the second in our Value of Strategic UX series and follows on from our first article which looked at combating commoditisation.
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Tim Blass, Nomensa’s Principal UX Consultant, looks at digital branding, digital experience, brand interpretation and dispelling the ‘brand promise’ myth.
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In this article Simon Norris and Alex Metcalf explore commoditisation and the part that strategic UX play a role in combating the threat it poses business today.
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In this article Simon Norris – Nomensa’s Founder and CEO – looks at what companies must do to be part of the 16% that successfully manage digital transformation.
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