Blog
Running remote user research for NHS England and NHS Improvement
7 minutes, 5 seconds
Graduate UX Consultant Joshua Avern shares his advice and insight garnered through a recent project for NHS England and NHS Improvement.
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Blog
Persona Types
5 minutes, 27 secondsUser Experience (UX) design and understanding your target audience are essential. Personas serve as valuable tools in this process, enabling designers to empathise with users, make informed decisions and create meaningful, user-centric products. Personas are…
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Blog
Practical Guide to Usability Testing
7 minutes, 10 secondsIf user centricity is not your core focus, your visually appealing digital product is destined to flop. User experience (UX) has become the cornerstone of successful design, so usability testing with your target audience is…
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Blog
What is User Research?
6 minutes, 39 secondsUser research is the cornerstone of any activity or process that can be recognised as 'user centred design. It is, simply put, the key to understanding who your end users are and what they need;…
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Blog
An in-depth guide to personas
7 minutes, 19 secondsWhat is a UX persona? Personas within the context of UX are characters that represent a typical example of users of a product or service. They are a tool to help guide the design process…
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Blog
When to use remote or laboratory-based usability testing
5 minutes, 10 secondsWhen we talk about user research, we are referring to a vast number of different methods that uncover user needs, motivations, and behaviours. It is an essential part of the product development process and takes…
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Blog
Four steps to completing usability testing analysis
5 minutes, 31 secondsUsability testing analysis plays a crucial role in the research process, helping to identify usability issues, gather feedback, and ensure that digital products meet users' needs. At Nomensa, our standard usability process typically involves…
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Blog
The cost of delays: when and where to invest in usability
4 minutes, 33 secondsUsability has been a concept known since the 14th century when the word 'usable' was first used. Nowadays, achieving usability involves various research methods, from traditional usability testing to newer approaches like unmoderated UX assessments.…
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Unearthing the hidden costs: exploring the connection between UX debt and usability testing
5 minutes, 40 secondsUX debt is like a loan: it gets paid back, with interest. Whether you’re part of a well-established team enjoying renewed interest in your capabilities, a newly formed team, or a solo UX practitioner, it’s…
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Blog
Unlocking user insights: choosing the right prototype for usability testing
5 minutes, 0 secondsPrinters and typesetters have used lorem ipsum for over 500 years to demonstrate visual design elements. But this tradition is under attack in the digital sector: in particular, the rise of agile methods and content…
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Blog
How to make your research more inclusive
9 minutes, 23 secondsAs UX researchers, our work directly impacts how products and services are shaped and inclusive design starts with the way we conduct our research activities. User research is a key step where we can ensure…
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Blog
10 common usability problems with websites
7 minutes, 52 secondsIn today’s digital age, websites play a pivotal role in connecting businesses with their target audiences. Poor or under-researched usability issues can undermine a website’s effectiveness, leading to lost opportunities, frustrated users and decreased engagement.…
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Blog
Why you need to start your research with a workshop
6 minutes, 21 secondsConversations at the start of research projects tend to go along the lines of: “What’s going to tell us most about what our users need? Talking to them, right?” “Yup. So … user research?” “So…
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Blog
Nissan – user research in the real world
3 minutes, 56 secondsWe were excited to work with Nissan recently on some ethnographic research, to get a better understanding of how customers experience test driving electric vehicles.
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Blog
How we helped build research capability at Test and Trace
7 minutes, 22 secondsOur Principal UX Consultant Tom Harding recently hosted a webinar about his experience working with NHS Test and Trace. Find out what challenges they faced, and how they used a collaborative, agile user research framework…
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How to transform retail UX with user journeys and personas
6 minutes, 26 secondsOur Head of Experience Delivery Hannah Tempest explains how the retail sector can capitalise on user journeys and personas to unpick the granularities of customer behaviour and deliver better experiences.
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Blog
What is ethnographic research?
7 minutes, 1 secondCompanies and digital teams operate at various levels of maturity; understanding what ethnographic research is and when (and when not) to employ it is important when striving for digital excellence. Hopefully this blog will help…
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Blog
Are Focus Groups a Useful Research Technique in UX?
4 minutes, 38 secondsFocus groups have a reputation for generating ideas, the theory being that listening to other peoples’ thoughts and insights triggers fresh ideas. Focus groups are often used within the UX industry to generate ideas for…
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Blog
User testing, beyond usability
4 minutes, 6 secondsBy exploring the performance of a website, app or piece of software, issues that may impact brand experience can be limited and controlled. This article explores how.
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Blog
How to select the right method in UX research
4 minutes, 59 secondsPrincipal UX Consultant, Juliet Richardson discusses the difference between qualitative and quantitative ux research methods.
