Read the latest blogs on user research from Nomensa’s industry experts. Learn more about the user research services we offer and understand the benefits they offer your business.
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Usability has been a concept known since the 14th century when the word 'usable' was first used. Nowadays, achieving usability involves various research methods, from traditional usability testing to newer approaches like unmoderated UX assessments.…
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Graduate UX Consultant Joshua Avern shares his advice and insight garnered through a recent project for NHS England and NHS Improvement.
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User Experience (UX) design and understanding your target audience are essential. Personas serve as valuable tools in this process, enabling designers to empathise with users, make informed decisions and create meaningful, user-centric products. Personas are…
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If user centricity is not your core focus, your visually appealing digital product is destined to flop. User experience (UX) has become the cornerstone of successful design, so usability testing with your target audience is…
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User research is the cornerstone of any activity or process that can be recognised as 'user centred design. It is, simply put, the key to understanding who your end users are and what they need;…
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What is a UX persona? Personas within the context of UX are characters that represent a typical example of users of a product or service. They are a tool to help guide the design process…
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When we talk about user research, we are referring to a vast number of different methods that uncover user needs, motivations, and behaviours. It is an essential part of the product development process and takes…
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Usability testing analysis plays a crucial role in the research process, helping to identify usability issues, gather feedback, and ensure that digital products meet users' needs. At Nomensa, our standard usability process typically involves…
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UX debt is like a loan: it gets paid back, with interest. Whether you’re part of a well-established team enjoying renewed interest in your capabilities, a newly formed team, or a solo UX practitioner, it’s…
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Printers and typesetters have used lorem ipsum for over 500 years to demonstrate visual design elements. But this tradition is under attack in the digital sector: in particular, the rise of agile methods and content…
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As UX researchers, our work directly impacts how products and services are shaped and inclusive design starts with the way we conduct our research activities. User research is a key step where we can ensure…
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In today’s digital age, websites play a pivotal role in connecting businesses with their target audiences. Poor or under-researched usability issues can undermine a website’s effectiveness, leading to lost opportunities, frustrated users and decreased engagement.…
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Conversations at the start of research projects tend to go along the lines of: “What’s going to tell us most about what our users need? Talking to them, right?” “Yup. So … user research?” “So…
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We were excited to work with Nissan recently on some ethnographic research, to get a better understanding of how customers experience test driving electric vehicles.
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Our Principal UX Consultant Tom Harding recently hosted a webinar about his experience working with NHS Test and Trace. Find out what challenges they faced, and how they used a collaborative, agile user research framework…
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Our Head of Experience Delivery Hannah Tempest explains how the retail sector can capitalise on user journeys and personas to unpick the granularities of customer behaviour and deliver better experiences.
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Companies and digital teams operate at various levels of maturity; understanding what ethnographic research is and when (and when not) to employ it is important when striving for digital excellence. Hopefully this blog will help…
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Focus groups have a reputation for generating ideas, the theory being that listening to other peoples’ thoughts and insights triggers fresh ideas. Focus groups are often used within the UX industry to generate ideas for…
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By exploring the performance of a website, app or piece of software, issues that may impact brand experience can be limited and controlled. This article explores how.
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Principal UX Consultant, Juliet Richardson discusses the difference between qualitative and quantitative ux research methods.
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