Blog
The business case for Customer Experience (CX)
8 minutes, 0 seconds
Simon Norris and Alex Metcalf explore how a great customer experience (CX) is a modern business imperative for commercial success.
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Blog
Why you should treat Google as one of your users
4 minutes, 34 secondsWe all know how important it is to optimise content for SEO and the web, but should you count Google as a user? Peter Kay – Nomensa’s Search & Social Strategist – explores.
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Blog
NHS Web accessibility – Who does what?
8 minutes, 24 secondsAs part of a project for NHS UK recently, we helped the team define who was responsible for what aspects of accessibility. After presenting this work at a cross-governmental accessibility event, several people asked for…
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Blog
Starting a career in UX: advice for graduates from a UX consultant
6 minutes, 54 secondsGabi Mitchem-Evans – UX Consultant – shares her experiences of joining Nomensa as a graduate and gives advice on getting into the UX industry straight after graduating.
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Four reasons to invest in UX design
10 minutes, 13 secondsMegan Ellis – UX Consultant here at Nomensa – shares her four top reasons why investing in UX design can drive real commercial value.
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How does Service Design differ between the private and public sector?
6 minutes, 3 secondsZoe Bierman – Principal UX Consultant – explores some universal Service Design truths she’s identified that transcend public and private sector.
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What’s the role of UX in mixed reality?
9 minutes, 12 secondsAugmented reality (AR) and virtual reality (VR) have spent the last several years in the spotlight, with big players like Apple, Sony and Google all getting onboard. So, what are their potential applications? Lia Emanuel…
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Blog
What’s the difference between a user experience (UX) designer and a UX consultant?
4 minutes, 16 secondsCompanies are increasingly realising the importance of user experiences in their digital endeavours and in this article, Manisha Attar – Senior UX Designer – explores the differences between a UX Designer and UX Consultant.
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How to develop a killer social media strategy
3 minutes, 50 secondsIf you’ve arrived here expecting to find insights into how to grow your Twitter following, get more likes on your Facebook page or create an amazing post on Instagram, then you might be disappointed.
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Blog
UX design and the case for illustration
7 minutes, 0 secondsSenior UX Designer Kate Evans explores how illustration can have a positive effect on UX design and user experiences and shares her tips for when it should be considered during a design process.
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Blog
What is ethnographic research?
7 minutes, 1 secondCompanies and digital teams operate at various levels of maturity; understanding what ethnographic research is and when (and when not) to employ it is important when striving for digital excellence. Hopefully this blog will help…
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Blog
Six signs you need a content strategy
6 minutes, 32 secondsYou may already be aware of the many benefits of an effective content strategy and have one in place. But the question is, is it fully integrated with your other services and, crucially, could it…
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Blog
New accessibility law for public sector websites and apps
3 minutes, 14 secondsA new UK law that came into effect on 23rd September and is intended to make all Public Sector websites and apps more accessible. Alastair Campbell, looks into what this law covers.
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Blog
What are the differences between Assisted and Assistive Technology?
7 minutes, 0 secondsAssistive and Assisted Technology may sound similar and serve comparable purposes, but are used for different reasons. Amani Ali – Accessibility Consultant – looks at the differences between them and how they can benefit different…
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Blog
Why you ought to consider front-end frameworks within your CMS
2 minutes, 59 secondsOver the last few years we’ve seen the tech world seriously embrace front-end frameworks and, consequently, reap the benefits of decoupling their front-end from their Content Management System (CMS)
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Blog
How Adobe Experience Manager (AEM) can support your experience design
5 minutes, 32 secondsOften when organisations purchase Adobe Experience Manager (AEM) for their new website, they naturally concentrate all their attention on getting their content on to the website and publishing it in an attractive way.
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The Power of Three – How to blend UX, design and content
5 minutes, 23 secondsLauren Ellis, a Copywriter at Nomensa, discusses how you can create innovative and meaningful digital experiences by combining the expertise of UXers, designers and copywriters.
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Blog
What is UX Strategy?
10 minutes, 9 secondsAs you can imagine, I get asked this question a lot. So, I thought I’d follow up my recent webinar on this topic with an article (a 5-10 minute read) on what UX Strategy is…
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Blog
How to improve your online donation journey
3 minutes, 50 secondsThe donation experience shouldn’t be a hard sell. In this article, Dr Tim Dixon – Senior UX Consultant – shares tips on how to improve the online donation experience for your users.
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The value of effective ‘one-team’ collaboration
6 minutes, 32 secondsPhil Jenkins – Principal UX Consultant – gives the example of our work with NHS Digital to demonstrate how collaboration is key to ensuring successful delivery of projects and building mutually beneficial long-term relationships.
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Blog
What you need to know about WCAG 2.1
9 minutes, 41 secondsThe latest update to the Web Content Accessibility Guidelines (WCAG) has now been launched and version 2.1 is now the ‘recommended’ version as of 5th June 2018. The official W3C blog post goes into lots…
