Blog
The problem with digital transformation
9 minutes, 22 seconds
In this article Simon Norris – Nomensa’s Founder and CEO – looks at what companies must do to be part of the 16% that successfully manage digital transformation.
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Blog
Reflective Practice in UX Design
2 minutes, 57 secondsRobin Nash, UX consultant at Nomensa discusses how the UX Design team reflect on previous experiences to facilitate organisational learning.
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Blog
Show Me the Money: Making Digital Tangible
11 minutes, 23 secondsWe were asked the question “How can we make digital tangible?” here is our answer.
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Blog
Are Focus Groups a Useful Research Technique in UX?
4 minutes, 38 secondsFocus groups have a reputation for generating ideas, the theory being that listening to other peoples’ thoughts and insights triggers fresh ideas. Focus groups are often used within the UX industry to generate ideas for…
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Blog
What is a UX Strategy, and why do I need one?
9 minutes, 10 secondsSimon Norris explains how a successful UX strategy can help a business protect from digital disruption and provide both customer and business value.
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Blog
How to write a great UX brief
5 minutes, 57 secondsWe share our advice on writing a UX brief in order to get inspiring, exciting and innovative proposals that give you exactly what you want.
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Blog
The Art of Visual Story-telling
8 minutes, 48 secondsTim Blass, Principal User Experience (UX) Consultant talks us through the importance of images when telling a story, and how to design meaning in these stories.
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Blog
Why Macmillan loves UX
2 minutes, 7 secondsInteract London speaker and Head of Digital at Macmillan Cancer support, Amanda Neylon, talks us through how UX helps bring support to those who need it most and how Macmillan is harnessing the power of…
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Blog
UX Maturity: The Reality of Digital Performance
16 minutes, 41 secondsThis article supplements my UX Strat Europe presentation in Amsterdam on Thursday 4th June. The presentation can also be found on Slideshare.
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Blog
Infinite scrolling is probably not a good idea for your website
3 minutes, 32 secondsWhat do Facebook and Time.com have in common? Both incorporated infinite scrolling in their designs.
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Blog
Adding the “wow factor” to Eden Project
3 minutes, 32 secondsFind out how Nomensa added “wow factor” to Eden Project’s website and overcame the challenge of differing image ratios when designing a responsive site.
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Blog
User testing, beyond usability
4 minutes, 6 secondsBy exploring the performance of a website, app or piece of software, issues that may impact brand experience can be limited and controlled. This article explores how.
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Blog
Generating front-end documentation
3 minutes, 9 secondsThis is a summary of our experiences of the front end tool kits we use.
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Blog
Design personas or digital profiling – which will you use? Part 2
4 minutes, 25 secondsThis article is the second of a two-part series exploring design personas and digital profiling. Part one looked at exactly what design personas are, but I will now focus on the importance of digital audience…
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Blog
Experiential Gestalt – going beyond a user journey
3 minutes, 6 secondsSimon Norris explores how with the right perspective, experiences come together to deliver clarity.
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Blog
Should I use design personas or digital profiling?
4 minutes, 53 secondsPart 1 of this article describes design personas, whilst Part 2 explains the importance of digital audience profiling and segmentation and how marketing personas or digital audience profiles can be used.
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Blog
How to select the right method in UX research
4 minutes, 59 secondsPrincipal UX Consultant, Juliet Richardson discusses the difference between qualitative and quantitative ux research methods.
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Blog
The active role of participants and facilitators in UX research
7 minutes, 55 secondsThe roles and experiences of both the user and facilitator within the usability testing process need to be considered as an active, contributory factor in the outcomes of traditional usability testing.
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Blog
How to improve accessibility of overlay windows – part 2
6 minutes, 3 secondsGosia Mlynarczyk, Consultant at Nomensa, discusses how to improve accessibility.
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Blog
How to improve the accessibility of overlay windows
6 minutes, 32 secondsGosia Mlynarczyk, Consultant at Nomensa, discusses how to improve the accessibility of overlay windows.
